02
The top 5 as a taster
This is what each of the 20 niches looks like in the radar, shortened here. The PDF adds the audience with figures, monetisation, a market tip and more hooks.
#1H5K5M5R5
NIS2 obligations for SMEs
Why the hook pulls: Personal liability of management, fines and the question "Does this even apply to me?"
Competition: #nis2 has only around 1,083 TikTok posts, mixed languages and partly off-topic. Practically unoccupied on short-video platforms.
"50 employees and €10M turnover? Watch this before the BSI calls."
Speaker: the MentorMascot: a small shield with a faceTone: hooks
Make a reel: 3 NIS2 duties that hit managing directors personally. Audience: managing directors of SMEs, formal address. Mascot: a small shield. CTA: Comment NIS2 and I'll send you the checklist.
#2H5K5M5R4
Balcony solar owners and buyers
Why the hook pulls: Purchase intent (storage, panels), fear of mistakes (registration, orientation, tenancy law), number hooks (kWh, euros per year).
Competition: Only around 5,008 TikTok posts under #balkonkraftwerk. One of the best audience-to-content ratios in the whole research.
"Your balcony solar makes 30% less because of this mistake."
Speaker: the MentorMascot: a small solar panel with a faceTone: hooks
Make a reel: when storage for balcony solar pays off and when it never does. Audience: balcony solar owners. Mascot: a small solar panel. CTA: Comment STORAGE for the calculation checklist.
#3H5K4M4R5
AI labelling for agencies (Art. 50 AI Act)
Why the hook pulls: Fear of warning letters and fines, a new duty and lots of confusion. "Do I have to label every AI image?" No: the visible duty mainly covers deepfakes and certain AI texts.
Competition: No hashtag figures researched; lots of uncertainty, few short, clear explainer formats.
"Your AI avatar reel has needed a label since 2 August. Here's how."
Speaker: the MentorMascot: a small "AI" label tagTone: hooks
Explain in 40 seconds which AI videos must be labelled since 2 August 2026 and which don't. Audience: agency social media managers. Mascot: a small "AI" label tag.
#4H5K4M4R4
Hunting licence exam and new hunters
Why the hook pulls: The "green A-levels" with a high failure rate, expensive first equipment, insider knowledge from the field.
Competition: No figures for #jungjäger and #jagdschein. #jagd has around 48,800 TikTok posts; the exam and beginner angle is thin.
"1 in 4 fails. Usually because of this subject."
Speaker: a wise owl with glassesMascot: binocularsTone: hooks
Make a reel for hunting licence candidates: 3 first-equipment purchases new hunters often regret. Speaker: a wise owl with glasses, mascot: binoculars.
#5H5K4M4R3
Family carers
Why the hook pulls: Money lost through unclaimed benefits, overload, a jungle of authorities. Emotionally strong and very "sendable" (DM to siblings).
Competition: #pflegendeangehörige has around 9,193 TikTok posts. Extremely few for millions of people affected.
"Your mother is entitled to this benefit, and almost nobody claims it."
Speaker: the MentorMascot: a teacupTone: calm
Explain calmly which benefits family carers are entitled to that often nobody claims. Audience: relatives caring for a parent at home. Tone: calm, mascot: a teacup. CTA: Comment CARE for the overview.
